"GO TEXAN" PARTNER PROGRAM

Tex. AGRIC Code ch. 46
in effect

Tex. AGRIC Code § 46.001. FINDINGS.

The legislature finds that this state needs a Texas agricultural product promotion program to increase consumer awareness of Texas agricultural products and expand the markets for Texas agricultural products. The legislature further finds that the Texas Department of Agriculture, through the establishment of the "Go Texan" Partner Program and use of program grants and matching funds, is the proper department to promote and advertise these products. Added by Acts 1999, 76th Leg., ch. 186, Sec. 2, eff. Sept. 1, 1999.

Tex. AGRIC Code § 46.002. DEFINITION.

In this chapter "Texas agricultural product" means an agricultural, apicultural, horticultural, silvicultural, viticultural, or vegetable product, either in its natural or processed state, that has been produced, processed, or otherwise had value added to the product in this state, including: (1) feed for use by livestock or poultry; (2) fish or other aquatic species; (3) livestock, a livestock product, or a livestock by-product; (4) planting seed; (5) poultry, a poultry product, or a poultry by-product; or (6) wildlife processed for food or by-products. Added by Acts 1999, 76th Leg., ch. 186, Sec. 2, eff. Sept. 1, 1999. Amended by Acts 2001, 77th Leg., ch. 208, Sec. 3, eff. May 21, 2001; Acts 2003, 78th Leg., ch. 604, Sec. 2, eff. Sept. 1, 2003.

Tex. AGRIC Code § 46.003. GENERAL AUTHORITY.

The Texas Department of Agriculture shall establish and maintain the "Go Texan" Partner Program to encourage the development and expansion of markets for Texas agricultural products through participation of eligible applicants who provide funds to be matched for promotional marketing programs implemented by the department. Added by Acts 1999, 76th Leg., ch. 186, Sec. 2, eff. Sept. 1, 1999.

Tex. AGRIC Code § 46.004. ELIGIBLE APPLICANT.

An eligible applicant must be: (1) a state or regional organization or board that promotes the marketing and sale of Texas agricultural products and does not stand to profit directly from specific sales of agricultural commodities; (2) a cooperative organization, as defined by department rule; (3) a state agency or board that promotes the marketing and sale of agricultural commodities; (4) a national organization or board that represents Texas producers and promotes the marketing and sale of Texas agricultural products; (5) an eligible small business, as defined by department rule; or (6) any other entity that promotes the marketing and sale of Texas agricultural products, as determined by the department. Added by Acts 1999, 76th Leg., ch. 186, Sec. 2, eff. Sept. 1, 1999.

Tex. AGRIC Code § 46.005. DEPARTMENT POWERS AND DUTIES.

The department shall administer the "Go Texan" Partner Program. The duties of the department in administering the program include: (1) developing procedures for acceptance and administration of funds received to administer the program, including appropriations, gifts, license plate revenue, and matching funds; (2) developing application and selection procedures including procedures for soliciting and accepting applications; (3) developing a general promotional campaign for Texas agricultural products and advertising campaigns for specific Texas agricultural products based on project requests submitted by successful applicants; (4) developing advertising programs and promotional materials for use by program participants and establishing guidelines on advertising activities by participants; (5) contracting with media representatives for the purpose of dispersing promotional materials; and (6) receiving matching funds from program participants and donations or grants from any source, and establishing internal reporting requirements for use of funds. Added by Acts 1999, 76th Leg., ch. 186, Sec. 2, eff. Sept. 1, 1999.

Tex. AGRIC Code § 46.006. REQUIREMENTS FOR PARTICIPATION.

To be eligible for participation in the program through the use of matching funds under this chapter, an organization must: (1) be an eligible applicant under Section 46.004 of this chapter; (2) prepare and submit a project request and application as provided by department rule; and (3) meet any other requirement established by department rule. Added by Acts 1999, 76th Leg., ch. 186, Sec. 2, eff. Sept. 1, 1999.

Tex. AGRIC Code § 46.007. PROJECT REQUESTS.

(a) A project request submitted by an eligible participant must describe the advertising or other market-oriented promotional activities to be carried out by the department using matching funds. (b) The department may not approve a project request submitted under this section unless the request includes: (1) a specific description of the project and how assistance received under this chapter could be expended in implementing the request; (2) a description of anticipated benefits to be achieved as a result of the marketing promotional program; and (3) additional information as required by the department. Added by Acts 1999, 76th Leg., ch. 186, Sec. 2, eff. Sept. 1, 1999.

Tex. AGRIC Code § 46.008. "GO TEXAN" PARTNER PROGRAM ACCOUNT.

(a) The "Go Texan" partner program account is an account in the general revenue fund. The account is composed of: (1) legislative appropriations; (2) gifts, grants, donations, and matching funds received under Subsection (b); (3) money required to be deposited in the account under Section 502.2761, Transportation Code; and (4) other money required by law to be deposited in the account. (b) The department may solicit and accept gifts in kind, donations, and grants of money from the federal government, local governments, private corporations, or other persons to be used for the purposes of this chapter. (c) Money in the account may be appropriated to the department only for the purpose of implementing and maintaining the "Go Texan" Partner Program. (d) Income from money in the account shall be credited to the account. (e) The account is exempt from the application of Section 403.095 , Government Code. Added by Acts 1999, 76th Leg., ch. 186, Sec. 2, eff. Sept. 1, 1999. Amended by Acts 2001, 77th Leg., ch. 208, Sec. 4, eff. May 21, 2001.

Tex. AGRIC Code § 46.009. USE OF FUNDS.

(a) Funds received under this chapter may only be used for activities promoting the sale of Texas agricultural products. The department by rule may allocate funds to categories of eligible participants and to general or product-specific promotional activities. The department may use the funds in an amount not to exceed $5,000 in a state fiscal year for the purchase of food and beverage refreshments at "Go Texan" promotional events. (b) The department shall adopt rules to ensure that money in the "Go Texan" partner program account is used only for the purposes prescribed under this section. (c) The payment of the administrative expenses under the program may not exceed seven percent of the amount of the legislative appropriation each biennium for the "Go Texan" partner program account. Added by Acts 1999, 76th Leg., ch. 186, Sec. 2, eff. Sept. 1, 1999. Amended by Acts 2001, 77th Leg., ch. 208, Sec. 5, eff. May 21, 2001.

Tex. AGRIC Code § 46.011. CRITERIA FOR ALLOCATION OF FUNDS.

The department shall by rule establish criteria for allocation of funds to participant projects. Rules adopted under this section must include: (1) the factors to be considered in evaluating projects; and (2) a maximum funding amount for each project. Added by Acts 1999, 76th Leg., ch. 186, Sec. 2, eff. Sept. 1, 1999.

Tex. AGRIC Code § 46.012. RULEMAKING AUTHORITY.

The department shall adopt rules to administer this chapter including rules for the use of the "Go Texan" logo. Added by Acts 1999, 76th Leg., ch. 186, Sec. 2, eff. Sept. 1, 1999.

Tex. AGRIC Code § 46.013. ADMINISTRATIVE PENALTIES; CIVIL PENALTIES; INJUNCTIVE RELIEF.

(a) In addition to the other provisions of this chapter, a person violates this chapter if the person: (1) uses, reproduces, or distributes the logo of the "Go Texan" Partner Program without registering with the department; or (2) violates a rule adopted by the department under this chapter. (b) A person who violates this chapter: (1) forfeits the person's ability to use the logo of the "Go Texan" Partner Program; and (2) is ineligible for a grant of funds under this chapter. (c) The department may assess an administrative penalty as provided by Section 12.020 against a person who violates this chapter. (d) A person who violates this chapter is subject to a civil penalty not to exceed $500 for each violation. Each day that a violation continues may be considered a separate violation for purposes of a civil penalty assessed under this chapter. (e) At the request of the department, the attorney general or the county attorney or district attorney of the county in which the violation is alleged to have occurred shall file suit to collect the civil penalty. (f) A civil penalty collected under this section shall be deposited to the credit of the general revenue fund. (g) At the request of the department, the attorney general or the county or district attorney of the county in which the alleged violation is threatened to occur or is occurring shall file suit for the appropriate injunctive relief to prevent or abate a violation of this chapter. Venue for an action brought under this subsection is in Travis County. Added by Acts 1999, 76th Leg., ch. 186, Sec. 2, eff. Sept. 1, 1999.

Tex. AGRIC Code § 46.0095. SALE OF PROMOTIONAL ITEMS OR PROGRAM MERCHANDISE.

(a) The department may sell or contract for the sale of "Go Texan" promotional items and program merchandise, including clothing, posters, and banners, in order to encourage the marketing and promotion of agricultural and other products grown, processed, or produced in this state. The department may use any available means, including direct marketing, mail, the Internet, and any other media format to advertise and sell those items. (b) Money received from the sale of promotional items and program merchandise under this section may be appropriated only to the department for the department's activities or programs relating to the marketing and promotion of agricultural and other products grown, processed, or produced in this state. Added by Acts 2001, 77th Leg., ch. 208, Sec. 6, eff. May 21, 2001. Acts 2011, 82nd Leg., R.S., Ch. 69 (S.B. 1086 ), Sec. 4, eff. May 17, 2011.
Source: TX Statutes (Official Site)URL: https://statutes.capitol.texas.gov/Fetched: 6/28/2026