Cal. Business and Professions Code - BPC § 14100. Section 14100.The “good will” of a business is the expectation of continued public patronage.
Cal. Business and Professions Code - BPC § 14101. Section 14101.The good will of a business does not include a right to use the name of any person from whom the business was acquired.
Cal. Business and Professions Code - BPC § 14102. Section 14102.The good will of a business is property and is transferable.
Cal. Business and Professions Code - BPC § 14103. Section 14103.The person transferring the good will of a business may transfer with it the right of using the name under which the business is conducted.